Senior Manager, Digital Marketing, Loyalty Transformation

Royal Bank of Canada · New Brunswick (+1 other), Canada

Full-timeOn-site5d ago

AI Career Fit Estimate

58–76%

Moderate Match Likely

Estimated from role requirements

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About this role

This role involves developing and executing digital strategy for RBC's public websites, managing content across loyalty platforms, and using customer analytics and experimentation to improve acquisition and conversion. The ideal candidate has 7 or more years of progressive digital marketing or product ownership experience, strong analytical skills with web analytics tools, and the ability to communicate strategy to senior leadership. A standout requirement is demonstrated experience leading public website transformation or optimization initiatives, along with technical knowledge of accessibility standards and search engine optimization.

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