Director of Product Strategy and Go-To-Market

About this role

This Director role leads product strategy and market positioning for BinSentry, an agricultural technology company serving feed mills and grain handlers across North America, by developing ROI frameworks, gathering customer feedback, monitoring competitive activity, and informing product roadmap decisions. The ideal candidate demonstrates systems thinking, financial analysis skills, cross-functional collaboration abilities, and can communicate clearly with both operational teams and executives. A standout requirement is building and maintaining a Voice of Customer database while simultaneously tracking competitive landscape evolution to directly shape the company's product development direction.

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