CRM & Personalised Marketing Manager
Yorkshire County Cricket Club · Leeds, UK
About this role
The CRM & Personalised Marketing Manager will develop and execute customer relationship strategies that drive revenue growth and fan lifetime value across Yorkshire County Cricket Club's ticketing, membership, and hospitality offerings. This role suits someone with digital marketing expertise and experience in data-driven customer segmentation who can translate insights into measurable commercial outcomes. The position requires proven ability to optimize customer acquisition and retention while embedding data analysis into strategic decision-making across the organization.
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