Segment Marketing Manager
Relay · Toronto, ON, Canada
About this role
This role owns end-to-end marketing campaigns for specific business segments at Relay, including strategy development, multi-channel execution, and performance measurement across the full customer funnel. The ideal candidate can coordinate across multiple teams and departments, prefers building new approaches over executing existing playbooks, and focuses on quality outcomes rather than volume metrics. A standout requirement is the ability to identify and test new channels and platforms to reach target audiences at scale, then convert successful tests into repeatable campaigns.
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