Brand/Category Marketing Manager (Beverage & Culinary is key)
Proten International · Lagos, Nigeria
About this role
e responsible for developing and executing brand strategies, leading product launches, driving consumer engagement, and delivering sustainable market share growth through innovative marketing initiatives.Key Responsibilities- Develop and execute brand and category strategies to drive sales, profitability, and market share.- Lead annual brand planning, marketing campaigns, consumer activations, and digital initiatives.- Manage new product development (NPD), product launches, packaging innovations, and portfolio optimization.- Monitor brand performance, consumer insights, and market trends to id
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