Paid Social Lead - Consumer Health (m/w/d)
Apricot Health GmbH · Berlin
About this role
This role involves managing paid social media campaigns on Meta and TikTok for a consumer health company, including planning, launching, optimizing campaigns, and controlling budget allocation across the entire customer acquisition funnel. The ideal candidate has experience scaling a transactional B2C business in health, wellness, or similar sectors from approximately 10 to 30 million euros in revenue and demonstrates strong understanding of customer behavior and content creation. A standout requirement is proven ability to work with a significant and growing media budget while being accountable for specific metrics including customer acquisition cost and return on ad spend.
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