Strategic Growth & Marketing Lead
Tap Am Ltd · Nigeria
About this role
Responsibilities: Building and managing a strong waitlist of people who are genuinely likely to use Tap Am at launch. Creating growth campaigns across WhatsApp, Instagram, TikTok, X, campuses, creator communities, nightlife/social circles, small businesses, and local merchant networks. Designing referral and ambassador campaigns that drive real signups, not vanity numbers. Identifying early user segments and communities where Tap Am can grow fastest. Running lightweight experiments weekly and reporting what worked, what failed, and what we should double down on Creating content ideas, campaign
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