Customer & Marketing Data Analyst

About this role

understand customer behaviour, evaluate marketing activity and identify opportunities to improve targeting, engagement and performance. This isn't just a reporting role. You'll investigate what's happening within the data, understand why it's happening and what the business should do next, then communicate those findings clearly to stakeholders. What You'll Be Analysing Your work will help answer questions such as: • How are campaigns, promotions, offers and vouchers performing? • Which customer groups are responding, and how can targeting be improved? • How is loyalty activity influencing cus

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