Director of Demand Generation

Paddle · Remote, Canada, UK

Full-timeRemoteYesterday

Not open to applicants in Nigeria. This employer hires from: Canada, United Kingdom only. Apply only if you are based there.

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About this role

The Director of Demand Generation at Paddle, a remote role open in Canada and the UK, leads the global demand generation function across self-serve and sales-led motions, owning pipeline growth across paid media, SEO, ABM, lifecycle, and field marketing while reporting to the CMO. The ideal candidate is an experienced B2B demand generation leader who can build and manage a team, design segment-specific campaigns for startups through enterprise accounts, and coordinate closely with Sales, Product, and RevOps. A standout requirement is the ownership of an account-based marketing motion for Paddle's upmarket go-to-market strategy, including 1:1, 1:few, and 1:many programs.

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